PORTFOLIO

Spumante Maximilian Primo 1

Category:
Commercial
About

Launch of a sparkling wine, Maximilian the First a name of aristocratic origins, Central European. The strategic objective was to attack the leader. The campaign is set during the Belle Époque and centered around Maximilian the First, noble sponsor an enthusiastic supporter for the winner. Maximilian the First is the narrator: ” Only the first is worthy of a sparkling wine of my name” (in a superior ironic tone)

Claim: MAXIMILIAN THE FIRST.  SECOND TO NONE