I began my advertising career in London after graduating from the Art University of Bournemouth.
I first joined a small creative boutique in Knightsbridge with former Beatles photographer, John Kelly and Noel Myers – formerly of Benton and Bowles.
I continued my London experience in other agencies, including Michael Bungey – who later became one of the kings of Madison Avenue, New York, and CEO of the Cordiant Communication Group – where I worked on national and international accounts before returning to Italy.
After a brief spell in a small agency in Padua, I joined Longari & Lowman (Bologna/Milan) working with Mario Labella – ex-MD of Coca Cola, Italy – a strategic maniac who taught me a lot about the importance of creative strategic planning.
I was fortunate to have the opportunity of working with film directors, such as Sergio Leone, who directed my commercial for J&B Whiskey. Ennio Morricone provided the soundtrack. I also had Gabriele Salvatores direct the film for my Snaidero kitchens campaign, along with other important directors.
I then moved on to Emirati Puris Lintas, on a management level as co-creative director, this enabled me to work on international and multinational brands with very demanding clients and marketing departments in Milan, London, Amsterdam, Paris and Brussels.
In 1996, I began my Freelance career working directly with clients, marketers and advertising agencies. I’ve been creating concepts and producing campaigns

 

Studies

The Arts University Bournemouth England. 1972-77  CAM: Comunication &Marketing

 

Professional Experiences

1977 – 1978: Agenzia di Pubblicità Bastable Advertising (Londra, UK); Clienti: EL.AL, Israel Tourist Board, Air U.K., Olympic Air, Queensland Tourist Board, UBIX foto-copiers, Dunhill, Lycra Dupont, Fairview Constructions, Atlet Industrial Machines.

1978 – 1979: Agenzia di Pubblicità Aspect Advertising (Londra, UK); Clienti: Belfast Telegraph, Emi Records, Vauxhall Motors, Selfridges, Debenhams, Wilckomatic Industrial Cleaning Machines, National Tours.

1979 – 1982: Agenzia di Pubblicità Michael Bungey D.F.L. (Londra, UK); Clienti: Rockwear Design, Cuisine Kitchen Components, Duracell Batteries, Coal Tar Soap, Queensway Furniture Store, Lunn Poly, Rona Laboratories.

1982 – 1983: Agenzia di Pubblicità Adver (Padova, IT); Clienti: Zuegg, Stock 84, Radis Amaro.

1983 – 1987: Agenzia di Pubblicità Longari & Loman (Bologna – Milano, IT); Clienti: Amaro Montenegro, J&B, Maximillian Spumante, Segafredo, Timberland, Idrolitina, Mandarina Duck, Dietor, Cabor, Motta Milk-up, Telefunken, Confetture Santa Rosa, Faema, Henkel, Latte Granarolo.

1987 – 1996: Co-Creative Director / Dirigente – Agenzia di Pubblicità Ammirati Puris Lintas (Parigi – Milano – Amsterdam – Bruxelles – Londra); Clienti: Findus (Peschereccio Azzurro, Fish & Crock, Bastoncini di Pesce, Big Fish , Pisellini primavera, Contorno Mediterraneo), Impulse (Magie, Dynamique), Shampoo Clear, Mayonese Calve’, Mayo’ di Calve’, Lysoform, Skip Detersivo, Menta Polo, Quality Street, Ore Liete, Mercedes-Benz, Coca-Cola Light, Birra Buckler, Bayer Baygon Insetticida, Johnson & Johnson Cosmetici, Sacla’ Condiverde, Citizen Orologi, Algida (Camillino e Magnum), IBM Computers, Brandy Remy Martin, Goodyear Pneumatici, Nestle’ LC 1 Yoghurt, Amaro Averna, Pasta Amato, Ministero della Sanita’: Lega per le malattie virali – Epatite C- Pubblicita’ Progresso.

1996– 2016: Freelance / Concepts / Creativity  / Production; Clienti: Stet Telespazio Business Division, Schott Jeans, Lorenz Orologi, Casio Orologi, Golden Lady, Universita’ Bocconi di Milano, Settimanale Bella!, Weissenfels, Mare Uno, Olivetti, Acqua Pradis, Banca Friuladria, Banca Agricola Mantovana, Cesare Ragazzi, Self Prototipi, Linear ARC Auto (Unipol), Avis Donatori di Sangue, Ribis.it. Electrolux, Palazzetti, Sim2, Bat Tende da Sole, Fincantieri, Rubbner Case in legno, Bonaldo Arredo, Ardeco, Venete Cucine, Green Vision Ottica, Coronel Tapiocca Travel and Adventure (Hemp), KE Tende da Sole, Refrion, Termokey, Arrital cucine, Cofiloc, Mortal Vodka.Ape&Partners: Parajumpers, Digal, Antica Sambuca Classic, Timberkasa, Bayerland, Le Tenute Genagricola, Birra Sante Sabide.

 

Awards

1978 Trade Campaign Award – Cliente: Atlet
1979 Advertising Award Medical – Cliente: Rona Laboratories
1979 Trade Campaign Award – Cliente: Rockwear Design
1983 Media Key Award – Cliente: Miximillian
1983 Art Directors Club – Cliente: Timberland
1984 Media Key Award – Cliente: Telefunken (“Potavamo stupirvi con effetti speciali ma noi siamo scienza, non fantascienza”)
1985 Anipa Argento – Cliente: Pasta Amato
1986 L’Albero d’Argento Internazionale – Cliente: Peschereccio Azzurro
1986 Media Key Award – Cliente: Lysoform
1990 Anipa Award – Cliente: Amaro Averna
1992 Art Directors Club – Cliente: Amaro Averna
1995 Euro Best – Cliente: Clear Shampoo
1997 Media Key Award Grand Prix – Cliente: Stet Telespazio
1998 Media Key Award – Cliente: Lorenz
1999 Media Key Award – Cliente: Lorenz
2007 International Network – Cliente Palazzetti for Fun
2009 Punta della Dogana Francois Pinault Foundation. Tra gli annunci selezionati è presente una campagna creata da Alessio Ferlizza per Pallazzetti